1/6/2026

Hello!

In my previous Broadcast, I talked about creativity and how you can start seeing marketing your books as a creative venture (read here if you missed it). I included a poll and asked you where you are most creative with your marketing. I then made a marketing creative "type" for each one. Here's the results:

Where Your Marketing Creativity Shows Up

• Creative in Disguise (I have creativity, it just hides from marketing) – 35%
• The Storyteller (in my words) – 31%
• The Connector (out in the wild) – 15%
• The Architect (behind the curtain) – 8%
• The Analyst (in the numbers) – 8%
• The Experimenter (testing ideas) – 4%

What This Tells Me

A large number of you confidently claimed your space as Storytellers (no surprise there. LOL) The most popular choice though was the Creative in Disguise. This means you are not struggling because you lack creativity, you struggle because marketing does not feel like familiar creative territory.

I hope I can help change your perspective on this. I believe if we all "allow" ourselves to bring creativity to our marketing this will shift how we approach it.

Last Broadcast I promised a surprise. Here you go. With each marketing type, I give a description AND one area of marketing that you can focus on based on which one you chose. More isn't always better, so I encourage you to focus on this one for the next 4-6 weeks and see what happens.

Meet the Marketing Creative Types

The Storyteller

You are most comfortable and creative with words. Writing emails, newsletters, blog posts, or long-form content all feel natural because it lets your voice come through. Marketing works best for you when it feels like an extension of your writing, not a something you have to do. Keep focusing on clarity and consistency, and trust that storytelling builds connection over time.
​High-impact focus: Write a consistent author newsletter with your voice and writing style.

The Connector

You thrive on interaction. You enjoy conversations, engagement, and showing up where readers already are. Social platforms, comments, events, and communities feel energizing because you connect with people, not algorithms. This is where your creativity shows up. You naturally spot shared interests, make introductions, and turn genuine conversations into opportunities to collaborate or deepen reader relationships. Marketing works when you prioritize relationships over the number of likes.
​High-impact focus: Engage regularly on one social platform or community space where your readers hang out for 60 days.

The Architect

You like structure and planning. You feel confident when there is a system in place, whether that is a launch plan, content calendar, or marketing workflow. Your creativity shows up in how you organize ideas and build long-term strategies. Just remember to let readers see the person behind the plan.
​High-impact focus: Create a simple, repeatable launch or promotion framework you can reuse.

The Experimenter

You are curious and flexible, and your creativity shows up in the way you ask “what if?” You enjoy testing new ideas, trying different approaches, and adjusting based on what you learn. Designing experiments, choosing what to test, and knowing when to pivot are all creative acts. Marketing stays interesting for you when it feels like discovery instead of obligation.
​High-impact focus: Over the next 60 days, run one small test at a time and track the results before moving on.

The Analyst

You find confidence in numbers, and your creativity shows up in how you interpret them. Spotting patterns, deciding what to measure, and turning data into smarter decisions requires creative problem-solving. You prefer evidence over guesswork and enjoy refining systems once they are in motion. Remember that creativity and data work best together, not in competition.
​High-impact focus: Review your key metrics monthly and optimize one thing instead of everything.

The Creative in Disguise

You already have creativity. It just has not been tied to marketing yet. That doesn't mean you are doing it wrong. It means you haven't claimed your lane. Pick the marketing type in this list that feels closest to how you naturally think or work, and borrow that approach. Creativity often shows up once you stop trying to do everything and start doing one thing in a way that fits you.
​High-impact focus: Choose the marketing type you most identify with and commit to its core activity for 60 days.

Reply to this email and let me know what Marketing Creative Type you are.

Happy Creative Marketing!

Kerrie

Kerrie
Booklinker Author Liaison
​Kerrie Flanagan​

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We’ll talk about how to refine your vision, sharpen your book’s positioning, and bring more intention to your current or next project. Linda’s WHY–WHAT–WHO–HOW framework helps authors cut through the noise and walk away with a clearer direction and a practical path forward.

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Quote

Marketing is no longer about the stuff you make, but about the stories you tell.”
— Seth Godin

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