This author newsletter delivers practical book marketing tips, promotional strategies, and real-world tactics authors can use to increase book sales and build sustainable writing careers.
22 Marketing Tips, Amazing Giveaway, Try this shift with your marketing- Booklinker December Broadcast #2
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12/17/2025 There is a misconception that creativity only happens when we’re writing our books. But, believe it or not, creativity also happens when we are marketing. The American Psychological Association defines creativity as the ability to produce or develop original work, theories, techniques, or thoughts. When we think about ways to get our books into the hands of readers, we are creating techniques and theories on how we can accomplish this. Some successful authors share their marketing advice with an attitude of, “this is the way you have to market your book.” But the truth is, that’s what worked for them. Science Fiction author Andy Weir who wrote The Martian and Project Hail Mary used Wattpad; romance author Colleen Story used social media; and poet Rupi Kaur used Instagram to share her poems. They all became successful by creating their own marketing paths. There are many nuances to your books, personality, target audience, time, budget… and it is because of these things, creativity plays a big role in marketing your books. Yes, there are specific strategies around successful marketing. For instance, I am a huge proponent of newsletters as a way to connect to your readers. This is a strategy that many authors can use, but writing the content and the design of it takes creativity. Chances are you became an author because you enjoy creating new fictional worlds or you like being creative with how you share information for nonfiction. It’s that creativity that drives you. I challenge you to view your marketing with that same drive and creativity. With this slight shift in perspective, you may even find yourself looking forward to your marketing. Take the poll below and let me know where you are most creative with your marketing. Happy Marketing! Kerrie Kerrie Your TurnRemember your choice. In the next Broadcast. I'm going to share something fun related to this. Save the Dates:
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All TBBC members have a chance to win a 1-hour strategy session with Melissa Storm. ($375 value). Not a member? Look below on how to join.
The winner gets a full hour with Melissa to tackle whatever their business needs most right now. That could mean auditing your Facebook ads live, mapping out a launch strategy, or building automations together in real time. It’s 60 minutes of high-level strategy tailored to their books and goals, with clear, actionable next steps to help them get unstuck.
Quick details:
• Prize: 1-hour strategy session ($375 value)
• Who’s eligible: Active TBBC members
• Drawing date: January 22, 2026
(You must be an active member at the time of the drawing.)
🚀 Want a chance to win and improve your book marketing skills?
Join The Book Business Collective today
Special Offer:
50% off your first month
$9/month after that
Stronger marketing skills lead to more book sales.
👉 Yes! I want to sell more books (and be eligible for the giveaway)
Learn more at https://geni.us/HalfOffTBBCmonth
Discount automatically taken during checkout.
Be part of a supportive author community focused on smart, sustainable marketing.
🌟 2025 Indie Author Survey Results
Every year, Written Word Media asks indie authors about their experiences with writing, publishing, and marketing. This year’s survey covered everything from income and catalog size to email lists, direct sales, KU vs wide, and author sentiment. Grab a coffee (or your favorite writing snack) and find out what's happening in the Indie world.
👉 Monthly Marketing Tip
Engage Influencers and Bloggers: Reach out to book bloggers, bookstagrammers, and influencers in your genre for reviews and promotional features. Their endorsements can broaden your reach and add credibility to your launch.
Industry News & Articles ✍🏽
🌟 11 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a sequel is getting published and when it’s launching — plus, you’ll want to hook new readers as well.
🌟 11 ideas for monetizing your email list
Want to turn your subscriber list into a reliable income stream? We'll walk you through different ways you can monetize your email list, from digital products to paid newsletters to affiliate promos.
🌟 Pinterest is my Best-Kept Author Marketing Secret
Isn’t Pinterest for recipes, DIY projects, and home decor? Sure, but it’s also a goldmine for authors who understand how it works. First and foremost, Pinterest isn’t social media. If there is one thing you take away from this article, it’s that. Pinterest is not social media! Pinterest is a visual search engine.
Upcoming conferences where you will find me:
- SuperStars Writing Seminar in Colorado Springs, Feb. 5-7, 2026
📚 What I'm Reading
This book is going to show you the top 5 secrets to selling your book on Amazon. These are rock solid proven tips that are sure to make your book more visible on the only online store that counts – Amazon. Read Now
Quote
“The best marketing for your book is the next book.” – Joanna Penn
Free Geniuslink Trial
Do you have an Amazon Associates Account? Are you making the most of it? Geniuslink (the parent company to Booklinker) makes it easier than ever to start taking advantage of affiliate programs at Amazon and iBooks. Once set up, Geniuslink will automatically attach the correct affiliate parameters to each link you create.
Watch this quick intro video to learn more.
Want to try Geniulink? We are offering a special deal for all Booklinker authors. Try Geniuslink for free until the end of the year.
- Email help@booklinker.com
- Give them the code BooklinkerTrial
- Our customer support team will get you set up with your free trial.
About Booklinker
Booklinker Broadcasts
This author newsletter delivers practical book marketing tips, promotional strategies, and real-world tactics authors can use to increase book sales and build sustainable writing careers.
One book link, every store Booklinker.com 11/06/2026 Hello Reader, Ever open a tab full of book marketing tools and wonder where to start? You're not alone. The indie toolbox keeps growing, and it can feel like every tool is equally urgent. That's why Jesse Lakes (CEO of Geniuslink and Booklinker) and I co-created the Book Marketing Tools for Indie Authors map, a subway-style guide that shows you the jobs tools actually do and the order those jobs make sense in. Jesse's origin story goes back...
One book link, every store Booklinker.com 10/23/2026 Hello Reader, When was the last time you walked into a room full of people who understand you? When I first started going to writing conferences, I went to learn the craft. I sat in every session I could on plot, dialogue, and character, trying to become a better writer. And I'll always have more to learn there. Every writer can keep improving. But after 25+ books, I'm pretty confident on the writing side. I know the most important thing I...
One book link, Every store Booklinker.com 10/12/2026 Hello Reader I'm writing this from Frankfurt, Germany, where my colleague Lee and I are attending the Frankfurt Book Fair. It's the world's largest book fair, bringing together publishers, authors, and other publishing professionals from around the globe, before opening its doors to thousands of readers. It's been an incredible experience, and I want to share a couple of things that have really stood out to me. First, sometimes the most...