One book link, Every store Booklinker.com​

3/22/2026

Hello,

"Just Do it."

Nike is definitely on to something here. It's short and to the point. There really is no way to misunderstand the statement. It's straightforward and requires action.

But notice one thing. The word "all" is no where to be found. It is not "Just Do It All." By adding that one small word, the phrase becomes instantly overwhelming.

I've seen many authors (including myself) dive head first into a "Just Do It All" kind of marketing. We get excited about the possibilities and the book sales that are sure to follow.

Then when we burn out and get frustrated, we stop. We blame it on the marketing and say we hate marketing or say that it doesn't work. And there is some truth to it, because when we try to do everything, we can't do the individual tasks well.

Instead, it's better to build slowly and provide a solid structure before adding more on. If you want to build your social media marketing, start with one platform. Then when you start getting traction there, add another one. Do you want to do paid ads? Start with one, like Amazon, before adding Facebook ads to the mix.

Slow and steady wins the race. It allows you to focus and dive deep into one aspect of marketing. You will understand it better and have a better chance of success.

So, get out there and "Just Do It!"
(no "all" needed).

What is one marketing strategy you are currently using or one you plan to do soon? Let me know.

Happy Marketing!

Kerrie

Kerrie
Booklinker Author Liaison
​Kerrie Flanagan​

Next Free Webinar

In this introductory session, you’ll learn all about BookBub Ads — the display ads platform that’s just for books! Both beginners and seasoned advertisers will learn how to create effective campaigns on the BookBub platform, the best types of books to promote, and how to improve their results to sell more books while using Booklinker links to send readers exactly where you want them to go.

Register today: https://booklinker.mykajabi.com/Bookbub-Ads-Authors​

Tips for Atticus Users

Did you know that when you format your book in Atticus, you can automatically create Booklinker links within your ebook? Built directly into Atticus's formatting interface, this Booklinker integration allows you create universal links right inside Atticus so readers are automatically sent to their local Amazon or Apple Books store. It’s a simple way to add global buy links to pages like your “Also By” backmatter without leaving the program.

Article that talks all about this: https://www.atticus.io/adding-hyperlinks-in-atticus/​

👉 Monthly Marketing Tip

Leverage Preorders: Set up pre-orders with an exclusive bonus (e.g., a bonus chapter, character art) to incentivize early purchases.

One Book Marketing Truth...

Trying to do every marketing strategy will burn you out.

The most successful authors focus on a small number of strategies that fit their strengths.

That’s exactly what we work on inside The Book Business Collective.​

• Clear marketing lessons
• Real examples from working authors
• A supportive community that helps you stay consistent

Join us for just $9/month: https://geni.us/TBBCInformation​

Industry News & Articles ✍🏽

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​🌟 ​Every Author Needs a Website. Here's How to Build One That Works​

If you’re an author without a website, you could be missing one of the most powerful tools for growing your audience and selling more books. A well-designed site gives you a home base to connect with readers, showcase your work, and build lasting relationships beyond social media. Here’s how to create an author website that actually works—and why it matters more than you think.

​
🌟A Day in the Life of a Six-Figure Indie Author​

In this interview, J.D.L. shares his daily routine, where he invests his marketing budget, what tools are essential to his author business, and his advice for authors working toward that six-figure milestone. His philosophy is to treat writing as a business — but you don’t have to think of your books as “products” to build a sustainable career.

​🌟​Ten Tips for Newsletter Swaps in 2026​

Newsletter swaps are one of the most effective, low‑cost ways to reach new readers. Here’s how to find partners, present compelling recommendations, and build long‑term relationships that benefit you and your readers.

​Booklinker.com​

Conferences I am attending:

• ​IBPA Publishing University Conference in Portland, Oregon, May 14-16

Are you attending any conferences this year? Let me know.

Quote

Dear Writer, You Need to Quit

By Becca Syme

I know, I know, you don’t want to quit writing, and I’m not going to convince you to quit writing. (I’m really not trying to do that…) But what if you could quit other things? Things that weren’t moving the needle? Things that weren’t bringing you the outcome you want? And there are *so* many things you do need to quit, if you want to be a career author.

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