This author newsletter delivers practical book marketing tips, promotional strategies, and real-world tactics authors can use to increase book sales and build sustainable writing careers.
Are you ready for Prime Big Deal Days? | Free 99¢ Promo | KDP Lessons
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One book link, Every store Booklinker.com 09/25/2026 Hello authors, Amazon's Prime Big Deal Days are October 6–7. Are you doing anything to take advantage of them? You don't have to create a huge promotion or spend a lot of money. But with more people shopping on Amazon and looking for deals, this can be a good opportunity to put a little extra attention on your books. And you still have time to put something together. Here are a few ideas: Discount a book. Consider lowering the price of the first book in a series to encourage new readers to give it a try. If they enjoy it, you have the potential for read-through to the rest of the series. Promote a boxed set or omnibus. Shoppers are already looking for value, so this can be a great time to highlight a bundle that gives readers multiple books for one price. Schedule a newsletter promotion. If you plan to discount a book, look at paid newsletter opportunities now. Don't wait until October 5 to see what's available. Coordinate with other authors. Set up a newsletter swap or group promotion with authors who write for a similar audience. You can help each other reach more readers during the event. Use your own newsletter. Let your readers know about your deal and give them a reason to buy now. If you're promoting several books or series, you could also create a Booklinker Collection Page and send readers to one place where they can see all of them. You don't have to do all of these. Pick one or two that make sense for your books, your budget and the time you have available. The important thing is to decide now, so you're ready when October 6 rolls around. What is one thing you plan to do for Prime Big Deal Days? Let me know. Happy Marketing! Kerrie Flanagan Kickstarter CampaignIn the previous Booklinker Broadcast I talked about Kickstarter and how you don't have to ask for thousands of dollars to have a successful campaign. Here is the campaign my coauthor and I are currently running. You can see our goal, rewards and basic setup. It isn't anything too complicated and it is well on its way to being a successful campaign. Take a look at our current campaign here. Calling All Mystery, Thriller, Horror & Paranormal Romance Authors: 99¢ Collections PromoThis is a free group promotion for authors. We're building two Booklinker Collections, one page for each genre, featuring 99¢ ebooks. Every participating author shares their Collection link with their readers, so each book reaches readers from all the other authors in that Collection too. The promo runs October 4–21, over Prime Big Deal Days. Our September Sci-Fi & Fantasy Collection brought in more than 600 reader visits and more than 770 clicks through to the featured books, from the US, UK, Canada, Australia and beyond. The two Collections:
The guidelines:
To submit, reply to this email with:
Deadline: Submissions close Monday, September 28, at 5:00 p.m. EDT. We can't accept books after that. Book Marketing Lab Members:
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Booklinker Broadcasts
This author newsletter delivers practical book marketing tips, promotional strategies, and real-world tactics authors can use to increase book sales and build sustainable writing careers.
One book link, Every store Booklinker.com 09/12/2026 Hello authors, Currently I’m getting ready to launch my 6th Kickstarter campaign with my coauthor. For the past couple of years, we have been using Kickstarter as an early marketing strategy for a new book or series. When I’ve talked with other authors about Kickstarter, most think you would only use it if you are trying to raise thousands of dollars. The truth is you don’t. Our campaigns have ranged from $100 to $1,000. Our goals with...
One book link, Every store Booklinker.com 08/12/2026 Hello authors, You are not my competition. As many of you know, in addition to my work at Booklinker, I'm also an author. I publish sci-fi and fantasy, which means some of you are trying to reach the exact same readers I am. And that's a good thing. Readers don't finish a book they love and think, "Well, I guess I won't be reading any more." They want another book. And another one after that. There are plenty of readers to go around, and...
One book link, Every store Booklinker.com 08/12/2026 Hello authors, There is always another book marketing strategy to try. A new social media platform, a different type of ad, a promotion everyone is talking about. The list never ends. But before you add something else to your marketing to-do list, I want you to stop and look at what you're already doing. I've talked before about how trying to do everything can lead to burnout. More marketing isn't necessarily better marketing. Sometimes the...