This author newsletter delivers practical book marketing tips, promotional strategies, and real-world tactics authors can use to increase book sales and build sustainable writing careers.
How do you know if your marketing is working? | BookBub Results | Free Metrics Guide - Booklinker Broadcast July 2026 #3
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One book link, Every store Booklinker.com 7/30/2026 Hello authors! How do you know if your marketing is working? At first glance, that sounds like an easy question. You sold books...or you didn’t. But marketing isn’t always that simple. Last month, my coauthor and I ran a BookBub Featured Deal on The Nine, the first book in our series, The Judas Files. Our goal wasn’t to make a huge profit on that one book. We wanted to get it into the hands of as many readers as possible, knowing that if they enjoyed it, many would continue on to the rest of the series. The Featured Deal cost us $424. Would I have loved to make $1,000 from the promotion? Of course. But that wasn’t our goal. Here’s what happened:
Monthly units sold across all of our books. The BookBub Featured Deal ran in June. The BookBub Featured Deal on the first book in the series coincided with our best sales month of the year across all of our books. I can't say the promotion caused every sale, but it clearly played a role in one of our strongest months. July isn’t quite over yet, but sales are already ahead of several previous months. That matters because it suggests the promotion may still be working. Some of the readers who downloaded Book 1 in June may now be moving through the rest of the series. So, was the promotion a success? Absolutely. If I had looked only at whether we earned back the $424 during June, I might have called it a failure. Instead, I looked at the goal we set before we ever submitted to BookBub. Our goal wasn’t immediate profit. It was exposure, new readers, stronger read-through, and momentum for the series. By those measurements, it worked. I think this is where many authors get discouraged. We run a promotion, post on social media, send a newsletter, or start an ad, then ask ourselves one question: Did I sell more books today? Sometimes that’s the wrong question. Before you start any marketing activity, decide what success looks like. Then measure your results against that goal. Want ideas on what you should measure? Click the button below to get a free one page guide. Happy Marketing! Kerrie P.S. Do you have a marketing story you want to share? Whether it was a huge success or a complete flop, I'd love to hear what you learned. I may feature it in an upcoming newsletter (along with a link to your books). You can send those to: kf@geniuslink.com Content & Community Manager
Exciting NewsI have something new to share inside The Book Marketing Lab, and if you've been on the fence about joining, this is a good reason to finally give it a try. Within The Book Marketing Lab is a complete author marketing course with over 40 lessons, videos and a workbook. It covers everything from metadata and keywords to author branding, email marketing, book launches, and more, all for $9 a month. Here's what's new. No more trying to figure out which of the 40 lessons apply to you. Complete Lessons 1-7 and send me your Author Action Plan worksheet, and within one week I'll send back a personalized Road Map built around your goals, your books, and where you are in your marketing journey. No more guessing where to start or which lessons matter for your author career. Just a clear path, built for you. If you've been curious about the Lab, now is a great time to jump in. Use the promo code LABTEST50 to get 50% off your first month.
The Strategic AuthorStop writing in circles. Start thinking like a Publisher.The Strategic Author is a 3-month small-group coaching program for authors who need clear book positioning, audience definition, comparables, pitch, publishing path, and roadmap — before they query, self-publish, or spend another year second-guessing the book.
Help Improve BooklinkerDo you have an idea for a new feature or how we can improve on what we already have? We want to know your thoughts about Booklinker updates. We have created a place where you can leave us feedback about the Booklinker website, your dashboard, link features, and how the program works. Share your suggestions and vote on what matters to you most. Industry News & Articles ✍🏽
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Booklinker Broadcasts
This author newsletter delivers practical book marketing tips, promotional strategies, and real-world tactics authors can use to increase book sales and build sustainable writing careers.
One book link, Every store Booklinker.com 09/25/2026 Hello authors, Amazon's Prime Big Deal Days are October 6–7. Are you doing anything to take advantage of them? You don't have to create a huge promotion or spend a lot of money. But with more people shopping on Amazon and looking for deals, this can be a good opportunity to put a little extra attention on your books. And you still have time to put something together. Here are a few ideas: Discount a book. Consider lowering the price of the...
One book link, Every store Booklinker.com 09/12/2026 Hello authors, Currently I’m getting ready to launch my 6th Kickstarter campaign with my coauthor. For the past couple of years, we have been using Kickstarter as an early marketing strategy for a new book or series. When I’ve talked with other authors about Kickstarter, most think you would only use it if you are trying to raise thousands of dollars. The truth is you don’t. Our campaigns have ranged from $100 to $1,000. Our goals with...
One book link, Every store Booklinker.com 08/12/2026 Hello authors, You are not my competition. As many of you know, in addition to my work at Booklinker, I'm also an author. I publish sci-fi and fantasy, which means some of you are trying to reach the exact same readers I am. And that's a good thing. Readers don't finish a book they love and think, "Well, I guess I won't be reading any more." They want another book. And another one after that. There are plenty of readers to go around, and...