This author newsletter delivers practical book marketing tips, promotional strategies, and real-world tactics authors can use to increase book sales and build sustainable writing careers.
Who's your competition? | Free Marketing Opportunity | Marketing on a Budget
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One book link, Every store Booklinker.com 08/12/2026 Hello authors, You are not my competition. As many of you know, in addition to my work at Booklinker, I'm also an author. I publish sci-fi and fantasy, which means some of you are trying to reach the exact same readers I am. And that's a good thing. Readers don't finish a book they love and think, "Well, I guess I won't be reading any more." They want another book. And another one after that. There are plenty of readers to go around, and they're always looking for their next great read. That's why I think authors should help each other instead of competing with each other. Newsletter swaps, group promotions, giveaways... there are so many ways we can introduce our readers to other authors while getting our own books in front of new readers. So, I want to try something with all of you. Let's see what happens when we work together.
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Kerrie Flanagan
Content & Community Manager
Booklinker
Free Webinar
Book marketing doesn't have to be expensive, but it does need to be intentional.
Whether you have $25 or $100 to spend each month, the key is knowing where your money will have the greatest impact. Drawing on more than 25 years in publishing, Kerrie Flanagan will show you how to make every marketing dollar count. You'll learn how to prioritize your budget, choose the right marketing tools, combine free and paid promotions, and easily measure what's actually working so you can confidently decide where to invest next.
You'll leave with practical ideas you can put to work right away, whether you're just starting to invest in marketing or looking to get better results from the budget you already have.
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P.S. To get the replay, you must register.
We all feel it. The overwhelm of trying to keep up with every tool out there for marketing your books. Facebook ads, Amazon ads, email, ARCs, links, analytics… It’s a lot.
That’s exactly the mess Jesse Lakes (founder of Geniuslink, the company behind Booklinker) is trying to untangle. He’s building a visual map of the book marketing world: what the tools are, where they fit, and when you actually need them. It’s organized around your journey as an author, not one giant, confusing list. This visual map he's creating will help you cut through the noise and focus on what matters for your books. To see all the information visit Jesse's LinkedIn post.
To help, please answer this one question:
What is a paid book promotion site you recently used that achieved the result you were hoping for?
Reply and let me know what promo it was.
Industry News & Articles ✍🏽
🌟 Where is Friction Hiding in Your Author Business
On this episode of Self-Publishing with ALLi, Orna Ross and Joanna Penn explore the concept of friction in the author business — the stuff that stops readers from buying and stops authors from acting. They examine reader friction including decision fatigue, pricing signals, platform fragmentation, and the challenge of buying direct; author friction including tech overload, identity resistance, and fear of judgment; and the counterintuitive idea that some friction is actually worth keeping, because it creates connection, commitment, and differentiation in an age of one-click AI convenience.
🌟 How to Market Your Book Without Social Media
These days, it feels like every author is being told they must promote their book on social media platforms like Facebook, Instagram, and LinkedIn for it to sell well. Book marketing expert, Aryn Van Dyke, gets asked all the time how to use these platforms to sell more books. And while they can be powerful tools, what if social media just isn’t your thing?
🌟 The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team
Most authors assume the fastest way to grow their book sales is to reach more people. More followers. More visibility. More exposure. But in practice, that’s rarely what moves the needle. The authors who build consistent, sustainable sales usually aren’t the ones chasing bigger audiences. They’re the ones building stronger relationships with the audience they already have.
Conferences Booklinker Will Be Attending
- Frankfurt Book Fair In Germany October 7-11, 2026
- Author Nation in Las Vegas November 10-13, 2026
Are you attending any conferences this year? Let me know.
Help Improve Booklinker
Do you have an idea for a new feature or how we can improve on what we already have? We want to know your thoughts about Booklinker updates.
We have created a place where you can leave us feedback about the Booklinker website, your dashboard, link features, and how the program works.
Share your suggestions and vote on what matters to you most.
About Booklinker
Booklinker Broadcasts
This author newsletter delivers practical book marketing tips, promotional strategies, and real-world tactics authors can use to increase book sales and build sustainable writing careers.
One book link, Every store Booklinker.com 09/25/2026 Hello authors, Amazon's Prime Big Deal Days are October 6–7. Are you doing anything to take advantage of them? You don't have to create a huge promotion or spend a lot of money. But with more people shopping on Amazon and looking for deals, this can be a good opportunity to put a little extra attention on your books. And you still have time to put something together. Here are a few ideas: Discount a book. Consider lowering the price of the...
One book link, Every store Booklinker.com 09/12/2026 Hello authors, Currently I’m getting ready to launch my 6th Kickstarter campaign with my coauthor. For the past couple of years, we have been using Kickstarter as an early marketing strategy for a new book or series. When I’ve talked with other authors about Kickstarter, most think you would only use it if you are trying to raise thousands of dollars. The truth is you don’t. Our campaigns have ranged from $100 to $1,000. Our goals with...
One book link, Every store Booklinker.com 08/12/2026 Hello authors, There is always another book marketing strategy to try. A new social media platform, a different type of ad, a promotion everyone is talking about. The list never ends. But before you add something else to your marketing to-do list, I want you to stop and look at what you're already doing. I've talked before about how trying to do everything can lead to burnout. More marketing isn't necessarily better marketing. Sometimes the...