This author newsletter delivers practical book marketing tips, promotional strategies, and real-world tactics authors can use to increase book sales and build sustainable writing careers.
2 free book marketing webinars you don't want to miss and a question
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7/7/2026 Hello authors! Booklinker is hosting two free webinars. Have you signed up for them yet? Recordings available for those registered. Two Upcoming Book Marketing WebinarsAsk Us Anything: Live Book Marketing Advice from Two Experienced Marketers Bring your questions and learn from two marketing professionals with decades of combined experience helping authors and creators grow their audiences and increase sales. Join Kerrie Flanagan, author, book marketing educator, and creator of The Book Marketing Lab, along with Lee Elwell, Head of Marketing at Geniuslink, for a live Ask Us Anything session created specifically for authors. https://www.thebookmarketinglab.com/pl/2148822462 Book Marketing on a Budget: What to Do with $25, $50, or $100 Book marketing doesn't have to be expensive, but it does need to be intentional. Whether you have $25 or $100 to spend each month, the key is knowing where your money will have the greatest impact. Drawing on more than 25 years in publishing, Kerrie Flanagan will show you how to make every marketing dollar count. You'll learn how to prioritize your budget, choose the right marketing tools, combine free and paid promotions, and easily measure what's actually working so you can confidently decide where to invest next. One of my favorite things I've been following lately is Jesse Lakes' Publishing Landscape Project. Jesse, author and founder of Geniuslink, is taking on a pretty ambitious challenge: mapping the book marketing landscape in a way that actually makes sense. Instead of another giant list of tools, he's organizing them by when authors need them, from building your foundation to getting discovered to measuring what actually worked. What makes this interesting is that it's not finished. Jesse is building the map out in the open on LinkedIn, and every post is an invitation for authors to share what's worked for them, what's missing, and what deserves a place on the map. Here are the latest layers:
If you've found a tool that's made a difference for your books, or think something's missing from the map, jump into the comments. The more perspectives Jesse gets, the more useful this resource will be for the entire author community. One book link, Every store Booklinker.com About Booklinker Booklinker is a free service that helps authors save time and sell more books with a single, localized link for their entire international audiences.
Booklinker is owned by Georiot Networks and powered by its flagship service, Geniuslink. In 2022, Apple Books began supporting Booklinker, helping it become a fully multi-retailer tool. Booklinker remains free for authors through the generous support of Apple Books and partnerships with other retailers.
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Booklinker Broadcasts
This author newsletter delivers practical book marketing tips, promotional strategies, and real-world tactics authors can use to increase book sales and build sustainable writing careers.
One book link, Every store Booklinker.com 09/25/2026 Hello authors, Amazon's Prime Big Deal Days are October 6–7. Are you doing anything to take advantage of them? You don't have to create a huge promotion or spend a lot of money. But with more people shopping on Amazon and looking for deals, this can be a good opportunity to put a little extra attention on your books. And you still have time to put something together. Here are a few ideas: Discount a book. Consider lowering the price of the...
One book link, Every store Booklinker.com 09/12/2026 Hello authors, Currently I’m getting ready to launch my 6th Kickstarter campaign with my coauthor. For the past couple of years, we have been using Kickstarter as an early marketing strategy for a new book or series. When I’ve talked with other authors about Kickstarter, most think you would only use it if you are trying to raise thousands of dollars. The truth is you don’t. Our campaigns have ranged from $100 to $1,000. Our goals with...
One book link, Every store Booklinker.com 08/12/2026 Hello authors, You are not my competition. As many of you know, in addition to my work at Booklinker, I'm also an author. I publish sci-fi and fantasy, which means some of you are trying to reach the exact same readers I am. And that's a good thing. Readers don't finish a book they love and think, "Well, I guess I won't be reading any more." They want another book. And another one after that. There are plenty of readers to go around, and...